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Primark’s colourful Fall

by Clara Fallocco
presents its new Fall Winter 2017 collection celebrating individuality and timeless entertainment by the mixture of different styles. The new collection, portrayed in the campaign pictures, introduces a wider concept of “trend” and is characterised by a sparkling variety of textures, colours and patterns. The looks’ essentials are tradition, folklore, bright colours and a great amount of glamour.

Patterns are bold and brave: flowers for a more sophisticated style and check patterns for a bossier impression create an old-school look with a modern attitude. Primark’s Fall is full of bright shades which give a new meaning to the term “power dressing” by creating daring and contrasting outfits.

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