by Giovanna Fusco
To bee amazed means to be able to appreciate what of beautiful one the life offers to us and to look at it with amazement: this is why Pandora gave birth to the new fall campaign 2017 “DO See The Wonderful”, inspiring women to see the wonder of every day. On that occasion, the brand collaborated with three famous photographers: Sandra Semburg, Liz Sunshine and Meredith Jenks. Sandra, a fashion photographer and portraitist, made shots of women in London and Berlin; Australian Liz, documentary photographer, opted for Sidney and Hong Kong, while Meredith chose Brooklyn, taking photos in New York and St. Paul.
“Pandora wants women to celebrate all the wonderful things they and other women do each day because these moments are fragments of their lives. Pandora jewels can be a symbol of these daily achievements and what we have to heart, “says Minna Phillipson, Senior Vice President and Chief Marketing Officer at Pandora. So, through this project, women want to see the simple everyday moments of life as special occasions to appreciate small things to surprise themselves.
So Pandora today addresses women by involving them in the “DO See The Wonderful” project and asking them to capture precious moments of the day and share them using the #DOSeeTheWonderful hashtag and the #theofficialpandora tag. The launch of the collection i salso supported by an engaging TV campain that you can see on www.pandora.net #DOSeeTheWonderful.
