by Cristina Rizza
Olivia Palermo, the socialite who became one of most popular hit girl in the world, was chosen as a testimonial for Pretty Ballerinas Spring Summer 2018 campaign. The collection consists of eight exclusive models that will be on sale from December 1st, 2017.
The advertising campaign was taken in New York, where Ursula Mascarò, creative director of the brand worked closely with Palermo. PrettyBallerinas is a brand that has made the history of flat shoes was founded in 1918 by the Mascarò family and still produces its shoes in Menorca.
The influencer Olivia Palermo has been chosen because it perfectly embodies the brand’s allure, as well as often choosing ballerinas to complete her essential and always chic looks.
