by Cristina Rizza
“Live your dreams, have fun and celebrate life to the full”. This is the philosophy of CÎROC Vodka, thus declaring his globlal brand ambassador, Natalie Wills. Just to follow this dictat, CÎROC has chosen to advertise with a campaign called “On Arrival”, which was the protagonist of the super model Alessandra Ambrosio, photographed by Mario Testino.
Who better than Alessandra could embody the mood of a lifestyle at the top? Made of events and photo shoots, which allowed the brand to create with her the latest advertising campaign: Limousine. Alessandra Ambrosio has attended the last year at parties and fashion shows accompanied by the Limousine CÎROC, with the ever faithful testimony of the goal of Mario Testino; among the most important events the Vogue Brazil Party. “The” On Arrival “campaign focuses on celebrating the most beautiful moments in life and making it with Alessandra was extraordinary,” added the photographer. “She manages to catalyze everyone’s attention simply by entering a room. Alessandra is the perfect embodiment of the style and the glam that CÎROC represents “.
“Limousine” is the last shot of a triptych that celebrates and closes the collaboration between the photographer and the model for “On Arrival” by CÎROC.
