by Ilaria Covello
A fresh, new and encircling vision characterizes the debut of the new Shanghai Tang, the iconic brand founded by David Tang in 1994, and today with Alessandro Bastagli, as Executive Chairman.
The Spring Summer 2018 collection represents the gap with the old concept of the brand, moving towards more dynamic borders, where the taste of the Chinese tradition joins the trends of the moment around the world. A new perspective, which is summarized in the symbol of ‘Shou’, the style of longevity and good luck that we find here on the bags, on the buckles. The production of this high fashion collection is entirely Made in Italy.
The favorite fabric is silk, which has always been a symbol of Chinese elegance and culture, but also a strong element of the High Fascion Italian tradition. Clean and straight lines, sophisticated sensuality and embroidery that create precious details, floral motifs, mosaics of fabrics and colors delicately mixed together. A vision of Shanghai Tang that creates a contemporary bridge between two cultures so different in art, language and culture.
The presentation took place in the “Entertainment Suite” of the prestigious Hotel Landmark Mandarin Oriental, one of the most exclusive in the Far East. This first phase of reinvention of the brand and style is entrusted to the supervision of Massimiliano Giornetti, who is responsible for editing the collection. This collaboration is certainly the result of his great friendship with the Executive Chairman, Alessandro Bastagli.
