Home>News>Celebrities News>Campari Red Diaries World Premiere: the stunning Zoe Saldana stars in the short movie ‘The Legend of Red Hand’

Campari Red Diaries World Premiere: the stunning Zoe Saldana stars in the short movie ‘The Legend of Red Hand’

by Francesca Fortini – LA REVE PR & ADV
Campari, the iconic Italian aperitif, presented the 2018 Campari Red Diaries short movie – The Legend of Red Hand – in Milano, the birthplace of Campari. Evolving Campari’s ethos that ‘every cocktail tells a story’,

this year’s film is a celebration of bartenders talent and most importantly, Red Hand, masters of the world’s best cocktails. The beautiful Zoe arrived at the event wearing a maxi coat in Prince of Wales with lace and crystal decorations, from the Ermanno Scervino collection; under the coat a fairytale and sensual Alberta Ferretti red dress combined with luxury shoes by Stuart Weitzman and  precious earrings by Buccellati. The short movie, starring globally-renowned actress Zoe Saldana, Italian actor Adriano Giannini and directed by Italian director Stefano Sollima, is a thrilling mystery story that takes viewers around the world in the pursuit of the perfect Campari cocktail. In dusk under the iconic Duomo Cathedral in Milano, we meet Mia Parc, the charismatic photographer, whose name is the perfect anagram of Campari, played by Zoe Saldana. Director, Stefano Sollima skillfully realizes a thriller to create a tense and enthralling atmosphere that follows Mia in her quest: a secret mission to discover the mysterious figure of Red Hand, the craftsman of the best Campari cocktails ever.Campari Red Diares World Premiere . Zoe Saldana Director Stefano Sollima and Adriano Giannini (Photo by Vittorio Zunino Celotto/Getty Images)Mia’s sheer dedication in the search of the perfect cocktail leads her to uncover Red Hands across the world who have the passion and ability to create the best cocktails, with Campari at their heart. In true celebration of bartenders talent from around the world, Mia journeys from Milano to New York, Buenos Aires, Rio De Janeiro, Berlin and London, from six of the world’s best bartenders, who have created their own ‘Red Hand’ Campari cocktails encouraging Campari lovers around the world to search for and enjoy the perfect cocktail. On her leading role, Zoe Saldana comments: “Playing Mia Parc in The Legend of Red Hand was a fantastic experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection. Being part of a campaign that not only has a great legacy, but for a brand with such rich iconic heritage is always such a pleasure, particularly with a partner such as Campari who recognize that behind a great cocktail, there is a great bartender and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.

” On making the short movie, Stefano Sollima says: “Being Italian, and someone who enjoys telling shorter stories in this genre, it has been an honour directing the Legend of Red Hand. Working with globally recognizable and gifted actors to tell such an intriguing and mysterious story to represent a brand as iconic as Campari has made the whole experience very memorable. In the film, I’ve explored the very essence of the secret of Campari: the secret ingredient that enables you to achieve such a splendid result. Yet that component is just a tiny part, and what makes the difference is how much you put in. Similarly, Red Hand is the secret, the hidden element that makes all the difference.” On playing Davide, Adriano Giannini comments: “I am thrilled that viewers will finally be able to see the creative brilliance of Stefano Sollima and his homage to Campari’s Italian heritage. I have thoroughly enjoyed bringing the captivating storyline life in my role as Davide, named after the founder of Campari, alongside the talented Zoe Saldana.” Bob Kunze-Concewitz, Chief Executive Officer of Campari Group: “We are extremely proud to be unveiling this year’s Campari Red Diaries short movie, and bringing the premiere back to Milano, the place where it all began and the birthplace of Campari. 
www.campari.com #Campari #RedDiaries

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