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Doucal’s, from tradition to innovation

by Giorgia Crescia
The brand Doucal’s releases its new Fall Winter 2018/2019 collection during Pitti man. The new collection takes inspiration from 70s  mountain landscapes and some famous characters of those years: Gianni Agnelli and Marcello Mastroianni.


Classic but modern shoes, versatile but elegant for confident men who make elegance their status, with precious materials. Doucal’s is a brand which is inspired by a tradition of craftsmanship, in fact, this brand was born thanks to an artisan, Mario Giannini who created a great industrial tradition out of a crafts history.02_doucalsThis young artisan went to England during the 60s and there he worked and learnt the rules of English elegance; once back to Italy he brought the British tradition of making shoes with him and changed the name of his firm from Duca to Ducal’s.

Its style is perfect, traditional but innovative at the same time, classic and comfortable shapes which can be used with various looks suitable for all occasion.

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