by Giovanna Fusco . photo by Sarah Moon
Images that impress, that intrigue, making the garments vague but always keeping the logo clearly visible: we are talking about the photographs taken by Sarah Moon for Armani’s Spring Summer 2018 campaign.
Stop the moment, this is the intent of the French photographer, the first woman to have signed the Pirelli calendar back in 1972. An expert eye and an ability to communicate effectively make Moon a true master of photography.
Shots with a pictorial effect where the brushstrokes of light, color and movement are full of emotion and transform clothes, accessories and gestures into energy fields. The models Daga Ziober and Simon Nessman are portrayed on soft focus on abstract backgrounds, caught in dynamic and suspended poses.
The final effect is ethereal and evocative: each image is a painting, full of life, authentically timeless. Giorgio Armani conceives an exciting campaign, certainly unique is its kind, which recalls the dimension of dreams and dynamism.
