by Cristina Rizza
The “Italian Fashion Night” saw its third edition during the last Milan Fashion Week. Organized by TheOneMilano, in collaboration with the Italian Fur Association, this event aims to involve buyers from all over the world.
The event begins with a gala dinner, followed by the fashion shows featuring the big names in the fur industry scene: Fabio Gavazzi, Rindi, Pajaro, Giorgio Magnani Luxury, Grandifur and Malamati. The main sponsor of Italian Fashion Night was the Danish brand Kopenhagen Fur, which stands out for its sustainable approach to fur production: “fur is a natural, totally biodegradable product. Fur garments last a long time and are easy to recycle; the production chain supports other green industries, such as biodiesel production”.
Jeff Koons pop art resounds in the creations that appear on the catwalk in fast succession. Revolutionary and forward-thinking, the collection reflects a not-too-distant future when we will need to be equipped, but to do so with style. And so fur becomes couture sportswear: high-vis stripes, zipped garments, quilted collars and pockets, even the flowers are destructured and inflated, like Koons’ flowers. All demonstrating total sustainability. Sable, mink, fox, cashmere, chiffon and man-made fabrics inspired by pop art, rock, punk and the ’80s reinterpreted with a glamorous and romantic feel. The lines are fluid and minimal; the colours are primary and paired with high-impact secondary metallic colours.
Norberto Albertalli, president of TheOneMilano, sees this event as an important meeting between the protagonists of fashion and fur industry, both in the field of production and sales: “This fashion show is a very important message aimed at buyers from around the world who visit our exhibition and at buyers who come to Milan for fashion week,” said Norberto Albertalli, president of TheOneMilano. “Italy is a fashion leader and knows it has to show this not simply through exceptional product creativity: all the collections appearing on the catwalk are entirely made in Italy, and designed by companies who are skilled in conveying transparency and who take their production and social responsibility seriously.
What we see on the catwalk is how we do business now, but also how we want to do it in the future, in other words how we imagine it to be and how we want to build it, not only for us but also for future generations.”
