by Giovanna Fusco
After the debut in Florence during Pitti Immagine Uomo, the Iranian company Persian Idea continues to tighten its ties with Italy and arrives in Milan announcing major investments.
Persian Idea, based in Tehran, is an innovative ecosystem that deals with design, training and communication designed to develop the Italian fashion industry. The homonymous brand has presented its first men’s clothing collection at Pitti Uomo in Florence, enjoying great success. The brand aims to present an ethical vision of fashion, safeguarding the environment, eliminating waste and bringing Man back to the center, in all its multicultural forms. In the group’s plans, a consolidated family business headed by entrepreneur Javad Sedghamiz, the desire to inaugurate in 2019 a Persian Idea showroom in Milan, followed by capital investments and initiatives to strengthen the dialogue between fashion made in Iran and the Italian one.
“After what we got in Florence, we are proud to present our new project in Milan, which, in addition to selecting the best talents in our country, presenting them under the Persian Idea brand, is based on three key points. the culture of our country which is also our main source of inspiration.Then we want to put in place inclusive initiatives towards the countries neighboring Iran and finally offer specialized advice to foreign brands that want to export from us, given the studies and research It is our intention to invest in Italy and to present the project at its best we have plans to open a showroom in the city, followed by the opening in Paris, with a focus on menswear and womenswear.“
On the occasion of the press conference was also present Mario Boselli, honorary president of the Italian National Chamber of Fashion.
