by Giovanna Fusco
Diversity is in the eye of the beholder and can and must be an added value. This is the concept of Desigual, a brand that has always been synonymous with originality and inspiration.
With its most varied colors, with its unusual combinations, wants to launch a clear message in fashion as in the world: uniqueness as a symbol of equality. In a society in which there is no lack of intolerances, forms of xenophobia, Desigual does not hold back, but rather, is in the forefront to demonstrate how even in fashion can be and should be promoted important initiatives to free the view from toxins of racism.
The new campaign for the Autumn Winter 2018/19 becomes a strong demand for diversity and tolerance: “Share The Power!”, “Share the power”. Share the power to be different and unique, enhancing the differences that make us equal. A message that recalls everyone and that is free from conventions and prejudices, because beauty is in being different, it is in being Desigual. So the iconic Spanish brand has relied on the creativity of Jean Paul Goude, a French artist who for this campaign has redefined the symbol of equality based on unconditional love: the icon is born from a heart and evolves into a universal symbol that encompasses all the genres, because Desigual dresses first of all people, and then the bodies.
A campaign that Desigual designed to reflect on important and often underestimated themes, to share with the world a message of solidarity, to invite everyone to accept, starting from their own, the particularities of others.
When there is diversity there is variety, when there is diversity there is wealth, when there is diversity there is Desigual. http://desigual.me/ShareThePOWER
