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Interesting news for Sweet Years, the “heart” brand

by Gaia Schiavetti
Great changes for Sweet Years: the brand established in 2003 by Bobo Vieri and Paolo Maldini has signed a new agreement for the men’s and women’s line with Nuova Incotonè, a leading company in the production of nightwear, underwear and beachwear.

True fans of the brand will know that Sweet Years had already entrusted the production of beachwear to the  company and having achieved excellent results decided to expand the collaboration already become a combination.

In fact, the positive outcome of this agreement has not emerged only in the quality of the garments but also and above all the positive numbers achieved thanks to the online sales on the e-store of Nuova Incotone (www.incotone.it).Sweet Years has entrusted the company with the production of Fall Winter clothes with a streetwear mood, including trousers with logo sidebands, leggings and sweatshirts with macro-lettering.

For her, gold is the ultimate reinterpretation of street wear: the eccentric and precious color becomes sporty on oversized garments. For the man instead the style is in details thanks to the flap pockets and the allover camouflage prints in padded nylon.

The collection is also full of accessories produced by Imma Spa including caps, scarves, hats, wallets, bags and the undisputed protagonist: the backpack. The collection is completed by the line of shoes made with the Fly srl which is composed of ankle boots, moccasins with chains and sneakers with fur.

And we also have some other news. In fact, after the line dedicated to Bobo Dance, the viral dance created by Bobo Vieri on his social networks, Sweet Years returns to create a limited edition to celebrate 15 years of activity and to celebrate the last passion of the former bomber.

“Bobo Dj” is not just a new title of the champion, it is the beginning of a tour in various venues where Vieri will be the deejay. First stop at the Storya of Padua. The limited edition can be purchased on www.incotone.it.

The “heart” brand knows how to follow trends by always choosing quality … but also innovation!

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