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Pitti Uomo Immagine 95: the amazing BePositive Party

by Gaia Schiavetti
Among the brands that lit up the fifty-eighth edition of Pitti Uomo in Florence we can not forget to mention BePositive, a young and eccentric sneakers brand that organized a sensational party in the former deconsecrated church of Santo Stefano a Ponte last January the 9th.
Fashion in the material sense has gone into the background for this party giving space to the expression of lifestyle that the brand wants to convey to the audience and to the guests.

Music was the absolute protagonist thanks to the participation of guests like Moony, Cece Rogers and Tommy Vee, a highly awaited guest already linked to the brand that also this year has signed the Veeshoes line. In addition, accompanied by his wife and influencer Alice Basso, dj Mauro Ferrucci was unleashed at the console.Space also to classical music thanks to the presence of Agnese Ferraro, the first violin at Scala di Milano that has given unique emotions to guests.

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