by Giovanna Fusco . photo by Giorgio Cavestro
A revolutionary and avant-garde collection of the cosmopolitan brand BIUU, launched by the founder and creative director Wu Hao and realized for the next Autumn Winter 2019/20.
A spectacular show that saw BUIU stage the space in a modern way, through 30 men’s looks and, for the first time, 10 women’s looks.
File rouge is definitely the idea of a multidimensional, abstract, enveloping space, in which a dynamic man looking for adventures moves feeling at ease.
The collection, original and alternative, is divided into three themes, in search of the mystery of Maya and futuristic elements to be mixed in order to create a chemical creation. It starts from the Saint Collection in noble materials such as wool and nylon, woven with metal parts.
Technology is undoubtedly the soul of the Vanguard theme conceived for outdoor life with hi-tech fibers and applications of reflective fabrics; the essential lines highlight the fabrics and the prints and colors recall the Devildom theme.
To be protagonists there are undoubtedly the embroideries, processed through flashes of a blue and purple colored lights fantastic. The oversized parka with inside-out stitching is an essential and distinctive item.
BUIU, launched in 2016 in Paris, is a unique brand with a strong and clear personality: after its debut in Milan it aims to establish itself internationally in the Asia Pacific region and in Europe, thanks to its branding and design headquarter based in Paris and the development of partnerships with Italy.
