by Maria Teresa Verderami
Under Daniel Lee’s attentive look a Neorealistic show takes place within Bottega Veneta’s Spring Summer 2019 Collection Campaign.
The British designer leans relies on the photographer Tyrone LeBon to edificate a timeless universe who can tell both the heritage of the brand but cleaning off all the superfluous and unnecessary.
Bottega Veneta’s identity reassert itself with a radical perception shift, thanks to spontaneous images, natural looking and not at all artificial, composing a sort of cinematic narration.
The influence brought from Italian cinema is recognizable in the characters that the subjects play, a various and multigenerational cast who composes a sort of alternative and united family even in their differences.Off Naples, on the island of Ischia, the shooting is set in a private house that offers to each picture a different landscape to narrate the maison that, in its extreme Italian soul, doesn’t shut to the world on the contrary invites to be a part of it.
A renewed intimacy with the foreign countries, in a collection that has for protagonists neutral colors such as black, white and beige and clothing and accessories such as bags, coats and pullovers.
Bottega Veneta’s soul emerges in a simple and pure campaign to tell a story of fashion who appears to be extremely addictive, helping to trace the path Daniel Lee is taking with the brand.