P.rew. Enrico Brogi AD
Italian style and creativity a resource and breathing space family-owned businesses
A success story of generational transition for the Biffoli Group, leader in the sector of accessories retailed at the perfumery shops since the 1955 and now in its second and third generation.
Thanks to unceasing investment in creativity and style, the company creates collections of accessories to be worn with confidence and pride; beautiful, original items with that Italian flair for good taste that has always been a Biffoli hallmark.
For Emanuela Biffoli the careful selection of foreign producers and ongoing quality control of each single item is a strategic choice that looks attentively at the demands of the market and assures the company’s presence in the territory with glamorous products at decidedly affordable prices.All of this means that the Company can target those retailers, mostly family-owned businesses, at risk of succumbing premium distribution channels and to aid them in facing the future with greater confidence.
Emanuela Biffoli is also present at the large-scale perfumery chains thanks to projects for customised collections. The brand has been trending upward despite the economic crisis and it is an affirmed leader in the accessories sector.
Today, the Florentine company is rising to a new challenge, to position its products in the accessible luxury segment with a Capsule Collection of highly sophisticated bags and Slip-On perfect for any occasion, even the most formal.
The collection’s leitmotiv is an original, hand-applied floral ensemble in various colour nuances.
A natural step forward for a brand which for some time now has been evolving in this direction and is ready to take on the international markets with a product that embodies a perfect union of Italian creativity and affordable pricing.
“This is our story and our day-to-day commitment to make dreams come true for those who love to live them” Emanuela Biffoli concludes.