by Gaia Schiavetti
Sun, smiling faces and sunglasses in the foreground: this is the new Persol 2019 campaign dedicated to the little pleasures of life. An irrepressible Italian style emerges from the images of this campaign, each scenario is represented by an emotion experienced in the simplicity of moments that are part of the traditional Italian way of life such as a coffee break, an outdoor lunch, a relaxing day on the beach. All reinterpreted in Persol key.
The trip is the Italian way of traveling. It is a cut to the routine and a getaway, it is an opportunity to measure oneself through the eyes of others, to feel unique in the midst of a crowd of strangers. It’s driving with your arm out of the window or with the wind in your hair under the midday sun.
The break for Italians is a religion, a sacred moment to respect and to repeat as soon as possible. A break from work, from frenetic rhythms. The break is the best way to be together and is expressed physically in the morning or afternoon coffee ritual to be shared with the right people. There are two basic rules: coffee must be delicious and take-away is banned.
Quiet is the most awaited moment of the day or year. It is when in August the sun begins to set and the beach becomes empty. Silence, calm, relaxation and a light between orange and red that kisses the sea. Perfection.
Fun is impossible to describe, but Persol has tried with a photo that shows models smiling in a moment of carefree and energy. Think of a night of music and laughter, toasts and dancing, meetings and surprises.
The table. Should I add anything else? Sharing, love enclosed in food, celebration, stories. A nice summer lunch together to continue the day with the right spirit.
