by Gaia Schiavetti
Let’s go back talking about the smallest ones and this time we’ll do it with an English accent. The British brand ARI London who dresses girls from 1 to 8 years has presented “The Adriatic”, its latest collection for Spring Summer 2020.
The name certainly gives a strong clue to the initial inspiration of the ARI London Spring Summer 2020 collection: the movement of seas and oceans shapes the lines of the brand’s new garments, altering their structure and details such as the entirely hand-sewn applications that are designed exclusively for the brand under the direction of creative director Fatimah Hussain.
ARI London’s Spring Summer 2020 collection, presented with a simple advertising campaign but with an effective retro atmosphere, focuses on softness and the breadth of cuts making the fluidity of fabrics the voice of the brand.The blue of the sea blends with a Caribbean rose that recalls the most exotic beaches, where the voice of the sea sets the rules. Matt petals give three-dimensionality and movement, as if a shell opened and revealed a precious treasure.
ARI London is a brand that is a spokesperson for British elegance with the mission of adopting the same attention spent on women’s garments also in the creation of those for girls, this Spring Summer 2020 collection is the continuation of a perfectly awaited mission.