P.Rew.: N&N Communication
Erica Iodice Milano, Prêt à Couture brand founded by Erica Iodice in 2016, continues to implement the strategy aimed to expand the commercial network and internationalizing the brand.
Among the new operations implemented by the brand is the launch of the e-commerce. To purchase the Erica Iodice Milano collection, simply go to the official website www.ericaiodice.com and access to the online store platform, where the Autumn Winter collection 2019/20 is available.However, this is just one of the pieces of a well-defined business plan that fits into a broader strategy. In fact Erica Iodice Milano, in addition to opening up to the Italian market, in which it will be present with the Spring Summer 2020 collection, within a selection of Italian boutiques, continues its expansion in the Arab market.
Already present in the Style de vie boutique, located inside Alhazm in Doha, the most luxurious mall in Qatar, it will also be present in the leading city of the United Arab Emirates, Dubai. The collection will be on sale at the multi-brand boutique, in the medium-high segment, Aliona inside The Beach Shopping Mall at Jumeirah Beach Residence
“This is a first experiment to evaluate the opening of a first single-brand boutique first in Dubai and then, in a subsequent development, in the other major cities of the Emirates”.
Explains Erica Iodice, owner and creative director of the brand.