P.Rew.: Guitar Press Office
A collection designed for a dynamic lifestyle between nature and urban spaces. Classic tailoring with performance and functionality.
The attitude is active in the Chorustyle Spring Summer 2020 collection which is inspired by two iconic sports:
tennis and the free body. The daily style is reinterpreted in a sporty key through an approach modern and sophisticated. The Chorustyle proposals, for both men and women, are increasingly characterized by natural and eco-sustainable products through the use of Oekotex certified fabrics.
They reflect the brand’s mission, which aims to enhance well-being. The clothes are designed for consumers who live in cities, but love open spaces and the outdoors, with a lifestyle dynamic between nature and urban spaces.
The wardrobe is therefore essential, but attentive to detail, it is informal and sophisticated at the same time with a special outift dedicated to the running world.
There proposal is targeted and reinterprets the classic tailoring with performance and functionality. A is born new concept of outdoor applied to clothing, to feel at ease in the midst of nature and in the city.
A coherent revolution, never rowdy and very attentive to fashion detail.Inspiration
Everything starts from the famous Fallingwater, the masterpiece-designed villa of organic architecture by the American architect Frank Lloyd Wright.
The style draws from the geometric cuts of light and Structures of the House on the waterfall, where the harmony between built environment and natural environment, between humankind and nature, outlines a futuristic way of life.
A concept akin to the philosophy of Chorustyle. The comfort, the clean lines and the expressive freedom of those who dress, well present in the mood of the Chorustyle spring summer 2020 collection, they are extremely in line with Wright’s thinking.
Materials and Forms
The balance between humankind and nature is expressed by the fibers, which are pure and guarantee flexibility and comfort on the body. Some plates break the monochrome surfaces.
The fabric dedicated to running world, in a Chorustyle key on a t-shirt, blouson and trousers, is the result of a process sustainable production based on the use of bio-based polyamide, derived from the castor plant.
It allows a 20% reduction in water and energy consumption, it does not take away space from crops destined for food and affects 25% less on climatic variations compared to standard polyamide.
The fabric is elastic and highly performing, with technical performance exceptional as quick dry, protection from temperature changes and absolute lightness.Colors
In line with the inspiration, the color palette presents natural shades as opposed to fluo details pop.
The bases are fresh and dynamic and range from white to mélange gray.
They are integrated with cuts of green, violet, silver and lime. To enrich the chromatic proposal, also the orange vitamin and fluorescent details. A warm tone of must characterizes sports fabrics.