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Michelle Hunziker . Day 1: Triumph "Design For Life: Fit Smart" Launch Event In Berlin

Michelle Hunziker joins European influencers to celebrate Triumph’s latest product innovation

P.Rew.: Attila&Co. 
Michelle Hunziker, a famous Italian-Swiss TV presenter, attended the launch event of Triumph’s latest lingerie innovation: the Fit Smart bra.



The exclusive event, held in Berlin, was attended by influencers from all over Europe, including Italy, Germany and Poland.The Fit Smart bra is the first item in Triumph’s new Design for Life series, designed to adapt to the unique shape of the breast and the changes in the body of every woman, at all times.

Triumph, which since 1886 has produced and produced lingerie with perfect wearability, introduced Fit Smart to the market following research * which revealed that 70% of women show physical changes over the month and therefore require a bra capable of adapting to your needs.Michelle Hunziker . Day 1: Triumph "Design For Life: Fit Smart" Launch Event In Berlin                                                                                                                                                            Michelle Hunziker

The Fit Smart wireless bra features a real intelligent support system: made of stretch lace with 4D engineering and 4D Foam cups, it adapts to the unique structure of each woman’s breast, giving a natural rounded shape.

In addition, the internal construction of the bra allows you to position the breast adequately and the versatile and smooth shoulder straps, with 4-hook closure, adapt perfectly to any shape. Thanks to a revolutionary fabric and design, Fit Smart presents only 4 sizes that cover about 35 size / cup combinations, from 70A to 90F, thus facilitating women in choosing the right bra.

Adapting to the shapes of every woman, this bra is the practical and comfortable lingerie solution for every moment of the day.

Michelle Hunziker, a famous Italian-Swiss TV presenter, attended the launch event of Triumph’s latest lingerie innovation: the Fit Smart bra.

The exclusive event, held in Berlin, was attended by influencers from all over Europe, including Italy, Germany and Poland.

The Fit Smart bra is the first item of Triumph’s new Design for Life series, designed to adapt to the unique shape of the breast and the guests of the ” Fit ​​Smart Studio ” event attended the exclusive presentation of the Fit Smart bra, before the official launch, scheduled for February 27th. The idea behind the event was to let the guests live, through activities in interactive areas, the 4 main characteristics of the new bra: comfort, adaptability, support and perfect fit.

The guests wore the bra by testing its characteristics in the 4 interactive areas: a puzzle to represent the perfect fit, a meditation area to highlight comfort, a lesson at the bar to demonstrate support, finally, a workshop in which the guests they put themselves to the test in recreating their shapes using the ingredients usually used for protein balls, thus highlighting the unique adaptability of the bra.

Michelle Hunziker said: “I am very happy to have participated in the launch of the new and innovative Fit Smart bra from Triumph and to have spent a day full of fun and interactivity, in the company of other brilliant women from all over Europe. ”

The event was also attended by the Senior Managers of Triumph and Jennifer Filippidis, Masha Rener, Rachel Boss, protagonists of the communication campaign.
Triumph, in fact, has created the Fit Smart bra for women who want comfortable, practical lingerie that adapts to everyday life, choosing the faces of three ordinary women for the new campaign.Michelle Hunziker and Sian Thomas. Day 1: Triumph "Design For Life: Fit Smart" Launch Event In BerlinGlobal Suzanne McKenna, Triumph’s Head of Brand said: ” At Triumph we always try to understand changes in women’s lives and the Fit Smart bra is the perfect example. Made to meet the real needs of our consumers, it is worn in our campaign by three ordinary women, with whom I am proud to have celebrated the launch, here in Berlin. Triumph has always made comfortable and perfectly fitting lingerie items to support women every day, at any time. “

The Fit Smart bra of the Design for Life series is offered in a wide color palette from the classic black and flesh, to the seasonal shades of terracotta and light blue up to the most aggressive and decisive Campari red.

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