The beauty of Eliza Cummings, the genius of Greg Williams
in the new advertising campaign Chopard eyewear by De Rigo Vision.
The location of the shooting is Cannes because, this year more than ever, the love bond between the Maison Chopard and the Film Festival is alive and strong. A bond that is celebrated every year through splendid creations that parade on the Promenade de la Croisette. And the Limited Edition created by De Rigo Vision for Chopard is also a real gem: an elegant and exclusive sunglasses, a tribute to the timeless charm and glamor of the Film Festival.
Mood
Chopard loves Films, Chopard loves Cannes. A love bond between the Maison Chopard and the Cannes Film Festival, a bond that is celebrated every year through splendid creations that parade on the Promenade de la Croisette. And the Limited Edition created by De Rigo Vision for Chopard is also a real gem: an elegant and exclusive sunglasses, a tribute to the timeless charm and glamor of the Film Festival.
The inspiration for the Red Carpet 2020 model is the Haute Joaillerie, the high jewelery creations where aesthetics and manufacture blend harmoniously. So here is the hexagonal front made unique by 194 zircons set by hand that combine in the colors with the mirroring of the lens, the double micro-cast profile of the frame that recalls the “laced” jewels that create real embroidery on the skin.
The auction terminal that takes up the Palme d’Or, the most coveted prize, the very symbol of the Festival, also made by Chopard. An elegant pochette case and a round and feminine box in antique pink velvet complete the precious allure of this jewel eyewear.
Features
Hexagonal front with double micro-cast profile
Zircons set by hand along the entire frame and with shades combined with the color of the lenses
Available in the version in rose gold and in 23 kt yellow gold
Gradient lens with light flash mirror in the rose gold variant
Gradient lens with light smoke mirror in the yellow gold variant
Thin metal rod with palm-shaped decoration on the terminal
Available at Chopard boutiques and in the best optical stores
P.Rew.: Bertelli Pigola Press Office
