C.St.: Carryover PR.
Old Skool and Old Skool Platform launched through its virtual brand ambassadors
AW LAB launches two super exclusives in collaboration with Vans.
The absolute protagonists of the last seasons, the Old Skool and the Old Skool Platform, are presented with two special make-ups available exclusively from AW LAB.
The Old Skool, the first Vans model put on the market at the end of the 70s, available in men’s numbers, mix black, racing red and light gray, colors that accompany the big black Vans logo on the back, furrowed in transparency by the sidestripe of the brand.The Old Skool Platforms, for women, come with a super cool make-up, a model that is a candidate for a record sold out. Black as per tradition but with the Vans logo totally redesigned in a pop key, with the totally summertime inspired fluorescent colors.
These extraordinary exclusives are accompanied by the images of the AW LAB virtual ambassadors. Avril and Rail V. tell each other about everyday moments of music, video games and stolen moments, always wearing the new Vans exclusives and Spring Summer 2020 outfits. The mood of the Off the Wall campaigns is found in the shoots contaminated by photography and computer graphics, to tell the authenticity of a new lifestyle.
AW LAB for Vans is on sale exclusively in the AW LAB stores and on www.aw-lab.com