photo © Homi Fashion&Jewels – P.Rew.: Guitar Press Office
HOMI Fashion & Jewels joins the micro, small and medium-sized companies by launching the “NewCraftEra” project, in support of companies in the Italian fashion & lifestyle chain, with particular regard to artisanal realities and a new concept of luxury.
The international exhibition dedicated to the best of fashion accessories, bijoux and trendy jewelery – during the next edition staged from 19 to 22 September 2020 within the entire exhibition spaces of Fiera Milano – will reveal a section with a high content of innovation, with a careful selection of collections and products with a refined and inspiring design.
A human scale project, which will highlight the collections designed for a sustainable future thanks to the use of environmentally friendly materials and the adoption of low environmental impact production processes.
Numerous young craftsmen who will participate in the first edition. Paula Castro – Portuguese designer of the LITTLE NOTHING brand that mixes precious materials such as silver with precious elements of Nature such as stones and twigs. Eleonora Ghilardi and her game of contrasts that juxtaposes the whiteness of porcelain with the green soul of stabilized lichens.
The rock soul of Serena Sinibaldi will be expressed through the bags of her Erè line; and again CYCLED which will present its collection of accessories in an upcylcing key, transforming the wasted material into a product suitable for a new use and which acquires even greater value than the original object.
The idea of ’NewCraftEra’ is precisely to encourage the diversity of businesses in line with the current evolution of the market scenario, which sees a rethinking of the entire fashion system and lifestyle universe towards a slowdown in rhythms. A trend that arises from the new awareness that leads to enjoy luxury and artisan products with the right time, no longer as quickly as in the past.
An action necessary to bring excellent manufacturing activities to the fore and to concentrate increasing attention on the care and the way in which an accessory is made.
Specifically, HOMI Fashion & Jewels will give concrete support to the brands within this reserved and dedicated space: ‘NewCraftEra’ will be promoted through targeted incoming activities, a communication plan that enhances its peculiarities and distinctive features, and the digital community #befashionandjewels. Much more than a showcase, ‘NewCraftEra’ represents a hub of research and comparison for the determination and identification of excellence in the bijoux, jewelery and design accessories universe.
Next appointment with HOMI Fashion & Jewels: from 19 to 22 September 2020, in Fiera Milano (Rho). And next year from 20 to 23 February 2021.