The OneMilano special presented by Micam. The salon is multiplied widespread and virtual for a winning total look.
Everything must change to remain true to itself. And so TheOneMilano the women’s haut-à-porter exhibition continues to assert itself among the actors of the Milan fashion week.
The September edition sees the fair confirmed its development from 20 to 23 September and its location: the Fiera Milano Rho district, where it will take place for the first time in conjunction with and integrated with Micam Milano, the international reference exhibition for the sector footwear, as already announced during the February edition.
TheOneMilano will debut in a Special version featured by Micam with selected capsule collections to allow buyers to compose a total look made of leather, fabric and fur clothing integrated with the best accessories in the footwear sector. All that is achieved thanks to a profound synergy, a symbol of knowing how to work together to achieve the common good of an Italy that starts again through the fairs and the commitment of companies and structures.
Thus falls the last taboo, the fair closed in itself now gives way to a widespread exhibition, where the brand and exhibitors find the support of more competence, all working to provide their best tools that, for TheOneMilano Special presented by Micam, it will translate into the possibility of having in one place a true total look, from head to toe, which will convince even the most demanding buyers.
The TheOneMilano Special presented by Micam is therefore an open fair, a new formula destined to become a constant in the exhibition language of TheOneMilano, a natural completion and evolution of the peak appointment in February.
«Our vision is to always keep up with the constant changes in the trade fair landscape – dice Elena Salvaneschi, CEO of TheOneMilano – We want to continue offering our customers more and more complete services, developed and created for them increasingly useful and concrete tools to support companies and buyers. This experimented for the first time with Micam – a partner with whom we have been working for a long time and with whom we have in common being fairs organized by trade associations belonging to Confindustria Moda – is a model that replaces with agreements that will bring our companies “Widespread fairs “: Firstly with Micam, in foreign events scheduled for the end of the year and for the first months of 2021”.
P.Rew.: Guitar Press Office
