photo © by Burberry
Burberry reveals the next chapter of its TB Summer Monogram campaign: a free-spirited exploration of optimism, escapism and the fashion house’s heritage of the outdoors, captured through three breathtaking vistas featuring the Thomas Burberry Monogram. The unexpected sites celebrate the beauty and texture of the unique regional landscapes, reflecting a communal desire to reconnect with the outside world – and each other.
In the arid desert landscape of Dubai, UAE, multidisciplinary artist Nathaniel A. Alapide created unique sand inscriptions, celebrating the larger scale Thomas Burberry Monogram introduced in the new TB Summer Monogram collection. ‘If you create something in the desert, it will always cover it up – it has that ephemeral nature to it. The desert is unforgiving. But when you go out into the desert, it is always a collaboration with nature.’
Nathaniel A. Alapide, Multidisciplinary Artist.
A fleet of sailboats appeared in the Shenzhen Harbour, China, each featuring on their sails, one of the four bold colourways introduced as part of the new TB Summer Monogram collection.‘When you’re at sea, you really get to experience so many things that you can’t experience on land – like seeing the sky full of stars or sometimes, groups of dolphins swimming alongside you. Mainly, I feel a sense of yearning but there’s also freedom and then there’s also happiness.’
Chen Pinglang, Sailboat Captain.
Hot Air Balloons Showcasing the new colourways of the TB Summer Monogram collection, four hot air balloons took flight at the break of dawn across the landscape of Wuhai in Inner Mongolia, offering extraordinary views of the natural landscape.‘Being in the air is like travelling between reality and fantasy. When you see Wuhai from that height, you will be amazed by the wonder of nature. You can’t imagine how spectacular the environment is until you are up in the sky.’ – Cheng Peng, Hot Air Balloon Pilot.
P.Rew.: Burberry Press Office