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Fashion Channel celebrates fashion: It is the official media partner of the 2020 green awards and launches the “Celebrating Fashion” project
With over 37,000 online videos, 5 million subscribers, 1 billion views achieved in the last 12 months alone, the YouTube channel and concept founded by Marzio Nocera has been selected for the digital broadcast of the Green Carpet Fashion Awards 2020, scheduled for 10 October 2020, promoted by Eco-Age and the National Chamber of Italian Fashion. In support of the fashion system and all related industries, it also launched the “Celebrating Fashion” project: a documentary film that in five chapters traces the last 40 years of fashion to understand its future, through the voice of its protagonists.
Fashion Channel will broadcast on its YouTube channel the next edition of the Green Carpet Fashion Awards, the event set up by the Italian National Chamber of Fashion to pay tribute to the commitment of the fashion houses towards sustainability issues. The next edition, scheduled for 10 October, will have as exceptional presenter, Robert Downey Jr.
Exclusive event that brings together the best of international sociality and that has chosen Fashion Channel for its diffusion on digital channels. Data in hand, in fact, the YouTube channel represents an incredibly solid and innovative reality in the production and distribution of fashion videos since 1982. Today Fashion Channel is the first YouTube channel in the world in the “Fashion & Style” category, with a network of vertical channels that together exceed 5M subscribers; it has also generated over time over 2.5 billion views lifetime of which over 1 billion in the last 12 months alone.
Fashion Channel’s commitment to fashion does not end here. In support of the entire sector, it has in fact chosen to create a documentary film that in 5 chapters will summarize the identity history of the fashion system, placing its protagonists at the center of the narrative. The project entitled “Celebrating Fashion” wants to be a restart message to build together the future post-emergency Covid-19 and the first chapter will be ready by mid-October.
“The fashion system rests on the foundations of an induced structure that represents one of the most important and recognized added values that Italy can boast at an international level. For this reason, in a moment of transversal difficulty like the one we are experiencing, defending and enhancing the driving forces of the country represents a commitment to the economic and cultural safeguard, not of a sector but of the whole Italian system. It is from this premise that the idea of the docu-film was born and of telling the history of Italian fashion with a few but intense hints “explains Marzio Nocera, Founder & Chariman of Fashion Channel.
The protagonists of ‘Celebrating Fashion’ are journalists, stylists, directors, creatives and all the figures that animate the fashion system. Between emotional videos and interviews, old-fashioned films and original contributions, an exhaustive history of fashion will be traced, starting with those clothing items and those stylists who, even today, are part of the trend and never cease to be a reason inspirational.
The project strongly supported by Fashion Channel, a pioneer in the creation of avant-garde editorial projects, was born from the desire to retrace the crucial years of fashion so as to be able to understand the present by looking at the past, especially today: fashion is an extraordinary platform of knowledge. and the perfect means to understand the present time because aesthetics, society and economy are intertwined in it.
Founded in 1982, Fashion Channel is one of the most important video content broadcasters for the fashion and lifestyle sectors. Its immense archive has over 8000 shots from the most important fashion capitals and is used by professionals, researchers and students as a reliable and authoritative source in the sector. Over the years it has participated in the launch of collateral hubs that are equally recognized today: Fashion TV, World Fashion Channel, Fashion One. Today the YouTube channel has over 5 million subscribers and since the start of the partnership with Google / YouTube, more than 5 billion global views.