P.Rew.: BertelliPigola
Laura Biagiotti participates in the fourth edition of the Green Carpet Fashion Awards 2020 presenting a dress that represents the beauty of fashion that seeks aesthetic meanings and ethical behaviors.
The clothes are the behavioral expression of our way of being that reveals our best side and Anna Cleveland, multifaceted artist and muse of the Biagiotti brand, will ‘parade’ for Laura Biagiotti on the digital Green Carpet of this 2020 edition of the GCFA, representing the meaning of the values of sustainability.
Sustainability also understood as the regenerating force of Biagiotti fashion, which staged its Roman Renaissance – the Spring Summer 2021 pret-à-porter collection – in a fashion show in Rome for the first time in its 55 years of history. The Biagiotti Group wants to create value, strengthening the bond with the territory and people by interpreting a local and global perspective.
Laura Biagiotti also announced the precious act of patronage for the restoration of the Fountain of the Goddess Rome in Piazza del Campidoglio. Visions, values and commitment for the country that recall the sustainable DNA of the Biagiotti brand.
Lavinia Biagiotti declares: “We thought more than anything else to restore, to preserve unrepeatable masterpieces also to overcome the sense of impermanence of fashion: stones go further. We always fight against time and after all fashion is a blank sheet on which to draw the future. In beauty we find a new energy and strength to design the future. “
An outfit that interprets Laura Biagiotti’s “ethic attitude” thanks to the use of over 20 meters of pure organic silk in iconic Biagiotti white. Handcrafted by seamstresses who embody the art of craftsmanship, for the creation of this look we thought of a dress that contained an emotion, a woman who carries a message of safety and natural savoir faire, aware of her role but without ostentation.
Lavinia Biagiotti Cigna is the third generation of the family business, founded by her grandmother Delia Biagiotti. The mother, Laura Biagiotti, considered the ambassador of Italian fashion in the world, was the first Italian designer to show in China in 1988. Culture, feelings and creative strength are written in the long path of a company that has always had a woman at helm.