P.Rew.: Ufficio stampa Torino Fashion Week
To see the fashion shows on the website www.torino-fashion-week.eu Scan the QR code with your mobile phone camera.While the numbers of views of the Torino Fashion Week shows confirm the success of the format in digital version, the Turin Fashion Week digital Awards by Rinascente, CNA Federmoda, Banca Cooperativa di Cherasco BCC are delivered on 9 October from 9 pm.
Special guest of the final evening is Gerardo Orlando, who after working for Mario Valentino, Romeo Gigli and Ferragamo founded the homonymous brand, established in China and Europe and present in several international Fashion Weeks. Also on October 9, the Turin stores Mondo and Hangover select emerging designers who will be able to exhibit in their prestigious showrooms for 1 month and 2 months respectively.
The 2020 edition promoted Balkan fashion with the designers of Help and Dress for Success Serbia. Help is an international organization based in Bonn that deals with emergency assistance and helps those who need to achieve self-sufficiency.
Dress for Success Serbia is an international non-profit association that supports women in economic difficulty or unemployed to develop self-confidence and achieve independence through a support network. The 40 designers presented a capsule to tell the Balkan fashion of the different countries: Serbia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, Macedonia and Croatia.The fifth edition of the TFW also gave great prominence to Made in Italy and the protagonists were Italian or foreign designers who live in Turin or Italy and actively contribute to supporting the national economy.
After Le DangeRouge and Ginevra Von Drom, Sel.Dì, Laura is Glue, Elsa Lopreiato and Med, on the catwalk on October 3, Monday 5 and Tuesday 6 the fashion designers of CNA Federmoda Atelier Barbara Montagnoli, Elena Imberti and Nicole Baratta paraded, Olesea Suharenco, Giannaesse, La Curaca, Maria Rita Ferlito, Verman’s Style, Regina Guasco Atelier and Miruna Mod’art Flowers, Miss Little C, Nazarena Vesentini. On 7 October it was the turn of the winners of the Torino Fashion Week Awarads 2019, namely Adelyur Fashion, Aurora Leopardi, Scialabà Jewels and Atelier Beaumont. On 8 October, for inclusive fashion, the bags created by the students of the Italian Academy of Fashion and Couture in Turin for U.I.L.D.M. (Italian Union against Muscular Dystrophy) and in addition to them Amichcouture, Amichcouture and Kajal.
Torino Fashion Week digital (3-9 October) is the event that includes fashion shows in streaming at Rinascente Torino Via Lagrange, online talks with prestigious international speakers in the fashion sector, 4 days of B2B (5-8 October), e-commerce for fashion designers and an important partnership with CBI Camera Buyer Italia.
The fifth edition became digital thanks to a Web APP that proposed the various meetings and connected the protagonists of the event, buyers and viewers from all over the world. With Torino Fashion Week 2020, an emerging fashion HUB was born and the new future of the fashion show was outlined. The digital event, in live streaming until 9 October from 9 pm (at the bottom of the QR code) guarantees the spectacle of fashion thanks to the fashion shows that are held behind closed doors at Rinascente Turin and featuring Turin and Italian fashion designers and international.
Thanks to the APP, viewers – i.e. the public, buyers and operators in the sector – can follow both the fashion shows and the award ceremony, virtually enter the backstage and get to know emerging stylists, international designers and niche brands through interviews . New, fast and easy to use, the Web APP includes a rich e-commerce section where consumers have the opportunity to buy the garments of emerging fashion designers online, while buyers and retailers can order the outfits of the new season and have everything a series of dedicated services.
Of course, the business soul of the format is not lacking, which guarantees 4 days of webinars for SMEs, start-ups and entrepreneurs in the textile and fashion sector and a series of international online meetings dedicated to B2B and organized through the b2match platform.
As every year, the Torino Fashion Match is held (5-8 October) organized by Unioncamere Piemonte as part of the Enterprise Europe Network and the Textile and Fashion Sector Group of which the institution is a partner. The EEN network, created by the European Commission to support the entrepreneurial activity and growth of European companies, particularly SMEs, is divided into about 600 contact points organized in consortia located in over 50 countries.
Confirming the success of the B2B Torino Fashion Match, in 2019 the event received the award as the best Best Practice among all the B2B activities carried out within the 17 Sector Groups of the EEN network. The European Commission and its Agency for Small and Medium-sized Enterprises have rewarded him for his innovative impact, for the media visibility it offers to companies and the network itself and for the networking potential it generates by promoting the birth of international collaborations.
“Covid-19 marked a metamorphosis in the fashion system” underlines Claudio Azzolini founder of Turin Fashion Week, who adds: “The new format coherently follows his primordial ideas and adapts to changes and innovation to favor a sustainable model in the fashion sector.
While hoping to be able to give back a part of the show in the future, TFW continues by digitizing the event and creating an online platform that will offer users access to interviews, webinars and digital fashion shows of emerging brands that come from all over the world. Furthermore, thanks to the agreement signed between TModa, Unioncamere Piemonte and Camera Buyer Italia, CBI offers its patronage and is present at the B2B Torino Fashion Match with some prestigious buyers to hold both face-to-face and virtual meetings. A unique opportunity for TFW 2020 participants “.