P.Rew.: avenue PR
From Malcom X to James Dean, Ray Ban eyewear has been worn by great visionaries of their time.
Their ideas and visions challenged their times and are still relevant today. Now more then ever, at a time where the world is uncertain like never before, creative visionaries have never been more important.
Today Ray-Ban champions these authentic visionaries in its new campaign ‘See Beyond the Sun’ showing the world they don’t lack vision, they project it through our icons. The brand made-to-match prescription lens service, Ray-Ban Authentic, pairs the world’s most iconic frames with advanced lens technology: a complete pair with the perfect fit. These state-of-the-art digitally built lenses ensure each Ray-Ban style is customized to the client’s exact specifications, for the ultimate experience in clarity and comfort.
Ray-Ban glasses have been worn by visionaries since 1937. One of the brands’ most iconic style is undoubtedly the Clubmaster Classic, with its 1950s charm and timeless appeal that has been worn by cultural shapers through the decades. Now they are the go-to choice for tomorrow’s
change-makers, who project their focus through our lenses. Fearless change makers working to create a better future by using their own unique vision and voices to inspire positive change.
For the new Ray-Ban Authentic campaign, Ray-Ban engaged three talented free spirits who dare to see beyond the world in front of them reshaping it. Beyond expectations, labels and stereotypes. Beyond the obvious. Beyond the world at their feet.
They can see the future they want to live in. They challenge the present moment until they see a change. Three creative thinkers who are not just visionaries, but community leaders who are shaping tomorrow’s future. Through their iconic Ray-Ban lenses, they dare to see beyond the world in front of them and craft a better future.
These visionaries re-shaping our future, one day at a time:
Aurora Anthony is the embodiment of NYC’s multi-hyphenate culture. His work is a creative dialogue with the Lower East Side, where he lives and works, and takes form in rap music, graffiti art, fashion and design. His brand 100 Wolves has been approved by Beyoncé. 100% devoted to his community, he is a visionary because he dares to take risks: he wants to change the world he knows – defining his own horizons.
Richardson leverages her platform as a model, artist and curator for positive change. She is founder of Art Hoe Collective – an online platform dedicated to giving a voice to artists of color, and The Brown Girl Butterfly Project – a community of black and brown women and non-binary people. Her art is about imagination. She is building her future the way she wants to see it – supported by a strong community who allow her to dream.
Tia Jonsson’s personal style and winning personality have won her a loyal following. Her vitiligo, which causes pigment loss on her forehead and a streak of white hair, has always been a badge of honor for the model and student. She’s worked with Rihanna on the debut Savage x Fenty campaign.
Her vision is to recognize what you love about yourself wear it as a badge of pride. Your world, your vision. Tia Jonsson Start with Ray-Ban Authentic. Discover Ray-Ban eyeglasses – our iconic and timeless styles, tailored to your prescription.