P. Rew.: Tod’s Press Office
Tod’s presents the video “Hollyworld“, a journey of fantasy that parallels the craftsmanship of the artist Andrea Tarella and the craftsmanship of the brand’s handmade.
A dreamlike and surreal animated story in which we follow seams, dyes and all the steps necessary to create a Holly Bag.
Accompanied by the illustrator’s stroke, we follow the creation of the bag, starting with the choice of the leather that turns into a kite, ready to fly in a forest of flowers and butterflies that simulate the sewing process.
Passing on a background of Italian beauties, it is the top of a Vesuvius that puffs smoke, dyeing the kite dark, and then flying it over the geometries of a metropolis that celebrate the contemporary elegance of the bag.
A dance of feathers, scissors and fans stages all the essential steps of the handmade, leading us with the imagination to follow the construction of the bag, from birth to the final image, in which the Tod’s Holly Bag stands out throughout the its beauty.
Tod’s Holly Bag shop: www.tods.com/it-it/Holly-Bag-Mini