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100x100 Business vs Coronavirus - Handbook

100×100 Business vs Coronavirus | 100 inspirational quotes to turn challenges into opportunities


P.Rew.: Guitar Press Office
“What has the Coronavirus experience taught us about the future of business?” A not-for-profit handbook for knowledge-sharing.

100 professionals from all over the world answered this question with 100 quotes. The experience of entrepreneurs and managers from diverse sectors, together to transform the challenges of the pandemic into opportunities.


What has the Coronavirus experience taught us about the future of business? It’s a question to which 100 global professionals from enormously different backgrounds have tried to answer through 100 quotes, collected in thenew digital handbook “100×100 Business vs Coronavirus”.

Available for free download in English from November 5th 2020 at www.100x100quotes.com .

100x100 Business vs Coronavirus - Handbook
100×100 Business vs Coronavirus – Handbook

As a not-for-profit initiative, all those taking part offered their contributions as volunteers, drivean by an inspiration to confront the current changes and transform challenges into opportunities through the sharing of knowledge and business culture. These are particularly relevant themes at the moment, as the world undergoes a revolution which is affecting the whole of humanity and the way we do business.

The initiative was joined by high-profile names, including an American best-selling author, an international TV anchor, one of the best known industrial designers as well as top managers in the luxury sector and contemporary art curators. The point, however, is the calibre of each person’s thinking, not their stature. The 100 quotes, although while insightful and inspiring, aren’t an exhaustive analysis of this complex event, but rather constitute a compelling starting point for reflections on a new normality: one which has already begun in social, economic and technological terms.

The quotes span an array of topics and industries – from fashion/luxury to technology, from design and communication to entertainment, from food to hospitality, to retail and the institutions.

Special thanks to those who volunteered their talents to bring it all to life, including:
Visual Perspectives, Writing Way Lab, CCRZ, Bluedog, The Social Seller, Guitar PR, Huware e Rinascita Digitale.


The numbers of the project:
The 100 professionals who contributed to this knowledge-sharing consist of: 33% entrepreneurs, 49% corporate employees (26 executives, 14 directors, 9 managers) and 18% freelance professionals and consultants; come from 26 countries; across 5 different continents and work in 16 different sectors. The idea behind the project comes from the assumption that we are all walking together towards the future. Real wealth comes only through sharing, which today is more important than ever, – said Maurizio Ribotti (author).

We collected contributions from professionals from all over the world, all of them entirely different from one another in terms of culture, business sector, professional role, gender and age. All of them provided highly personal viewpoints and insights, gained through the daily routine of their professional lives. This enriching transversality and mix of perspectives is what gives the project its value: letting us broaden the horizons of our thoughts and actions. 100×100 Business vs Coronavirus, is a not-for-profit publication by b-f-t-m, an innovation marketing firm that supports initiatives to promote the culture of modern business.

Format: digital handbook
Free to download from November 5, 2020

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