P.Rew.: N&N Communication
The Spring Summer 2021 Erica Iodice Milano collection be will launch on social network, this time in a completely unique way for the brand: The protagonist of the collection will be the avatar soul of the designer.
The avatar will wear, with charismatic and payful attitude, the latest proposals of brand, established example of Made in Italy. An intriguing and fascinating shōjo heroine, who will dance steps, with gritty and sparkling looks, to reveal the looks for the hot season.
Dazzling plays of light caress the body, which is sinuous and enveloped in 1980s shapes and volumes. Deep necklines and oversized shoulders, sequins and lurex characterize the collection. There is a strong meaning associated with this collection: Ikigai is the basis of the digital presentation on social channels.
“Love Yourself”, “Make it happen”, “Follow Your Dreams” are just some of the messages launched by the brand. The collection contains all the elements to be true Shining Stars.