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Intimissimi presents “Nature’s Dream”, the new sustainable collection where nature is dyed and inspired by its own colors
The famous lingerie brand gives a touch of responsible innovation by using the recycled and naturally colored ingredients of Tessitura Colombo.
When it comes to lingerie, experience, design and quality are the first elements that come to mind. And when premium underwear ingredients come together to create a sustainable and innovative line, the result is nothing short of surprising and extraordinary.
A clear example is that of Intimissimi, a renowned lingerie brand, constantly engaged in the research and development of innovative collections, a characteristic visible from its performance, and in responsible innovation: for this collection, it has selected Made in Italy ingredients by Tessitura Colombo, lace manufacturer who has always favored the protection of the environment and natural resources.“Nature’s dream“, arriving in stores this spring, is the name of the new line that wants to be inspired by nature and where sustainability is fully integrated through top quality recycled ingredients and a natural vegetable coloring process. “Nature’s dream” is part of the sustainable families of the #intimissimicares collection, created to respect short and long-term sustainability objectives: attention to the use of natural resources, protection of the environment, control of the supply chain and choice of sustainable fibers, right to name a few.
Bodysuit from the new “Nature’s Dream” collection by Intimissimi, Tessitura Colombo lace with ROIC EF.
The collection’s holistic approach to sustainability starts with its components: the laces are made with certified recycled solutions * such as Fulgar’s Q-NOVA polyamide, an eco-sustainable 6.6 nylon fiber and Asahi Kasei’s premium sustainable recycled ROICA EF stretch fiber that gives superior comfort and a performing fit.
Not only the ingredients are able to make this line sustainably innovative and beautiful, but also the value of respect for nature guides and inspires until you get the right responsible recipe. In fact, the last additional element of the sustainable formula corresponds to the technology used for the color of the ingredients: the coloring of the lace is made with 100% vegetable dyes, this in fact is the first Intimissimi family that uses plant-based and GMO-free dyes.
This process, which provides for a considerable saving of water, allows the creation of regenerated yarns according to the shades derived from some plants. The reference to nature is concrete and real: among the colors used we find the Walnut with an intense cream tone, the Chestnut that gives a golden beige color, to finally move on to the intensity of Chlorophyll.
In the final step of creating the sustainable product, Intimissimi is able to take these responsible ingredients and through its heritage and craftsmanship creates a responsible collection contemporary style that follows the taste of Intimissimi, with a crochet effect and versatile models suitable for all occasions.
Nature, technology and design are the three elements that Intimissimi with Tessitura Colombo lace has placed at the center of this responsible vision.