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Arena innovation for summer 2021

arena new for summer 2021 – Have you already packed your suitcase for the holidays?

The arena brand presents its new collections for a sparkling summer full of style!

Absolute news: the arena Beachwear shorts, for him and for her in eco-friendly fabric, and the new cross-category line arena ICONS
Summer is approaching and arena, a leading brand in the waterwear segment, presents its new collection for the arrival of summer, among all the recycled shorts of the arena Beachwear line and the new cross-category collection of the brand, the line ICONS arena.

Arena innovation for summer 2021
Arena innovation for summer 2021

Beachwear arena
Colorful, cheerful and super cool, the arena Beachwear costumes celebrate the best of the hot season with their bright and lively patterns. New prints and new trendy designs made with light quick-drying fabrics, to spend your days on the beach, with the right comfort and without sacrificing style. For women, there is room for a one-piece model with a deep back neckline and various two-piece proposals, from the band to the triangle to the classic bra.

New this season: shorts, both for him and for her, made of 100% eco-friendly fabric made entirely from recycled PET plastic bottles. Another important step forward for the brand towards a path of sustainability – after the launch of the first sustainable collection dedicated to children, arena Friends – with the aim of contributing to a greener and brighter future and with the need to support conservation the environment and respect for our planet. The men’s collection is completed by various boxer, brief or low waist models, to meet the different needs of him, whether he is a lover of originality or the timeless classic model.Arena innovation for summer 2021ICONS arena
Another big news is the cross-category expansion of the ICONS arena line, the unmistakable line characterized by the band with the arena logo, which for this season includes not only athleisure garments, but also swimwear and beachwear lines, as well as a range of accessories for both training and leisure such as headphones, backpacks and bags.

The creative concept behind this collection is inspired by the modern nomad trend, which is a line that combines functional elements with a typically casual look, designed for those who want to express their personality on and off the water. Iconic models that mix the sporting heritage of the arena with contemporary streetwear trends, characterized by the band with a three-diamond logo, and declined for this season in green, rust and orange.

The theme of the collection is Welcome to digitaland, a world in which reality and digital merge, giving life to graphic elements and prints that combine the degradé effect with that of California wash, with bold and bright colors. The pool line consists of swimwear with Maxlife and Maxfit technology, while the swimwear, thanks to Maxdry technology, offers maximum protection from UV rays and quick drying.

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