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From June 1st, JD Sports and Puma color Italy blue for Euro 2020

P.Rew.: On Point PR
Long awaited and finally arrived. The European football championships will color Rome with the most lively and disparate shades, accompanying the Italians on a journey in which cheering, good play and belonging to the flag will be the masters.


To join its consumers and create a single big cheer, JD Sports, a British retailer with 39 stores in Italy and increasingly growing in the streetwear world, has launched an unprecedented campaign to celebrate one of the most anticipated events in the world European.

Italy Puma T-Shirt
Italy Puma T-Shirt

Several internationally renowned players have been involved in this project, such as: Ferran Torres (Spain), Ilkay Gundogan (Germany), John Stones (England), Hugo IIoris (France), Ruben Diaz (Portugal), Nathan Ake (Netherlands) , Scott McTominay (Scotland), Daniel James (Wales)… Divided by the colors of the jersey but united by the love for football and for their own country.

The t-shirts of the various national teams signed by Puma will be available in the store and on the JD sport website, to make your support even stronger! From June 1st, JD Sports will really paint the Eternal City with blue as an extreme make-over will start in the main metro stations and on some means of transport.

Italy Puma woman t-shirt
Italy Puma woman t-shirt

The turnstiles, columns, booths and some displays of the Repubblica, Libia and Flaminio stations will create a stadium atmosphere, for a true full immersion in these European Championships.

While, the doors of the platforms of the stations of line C of Torre Maura, Torre Gaia, PIigneto and Lodi will be customized with the JD mood. Finally, even the trains will cheer in these Euro2020! In fact, on line A and B it will be possible to see the unmistakable imprint of JD street style.


Also available on-line
In addition to the JD Sports stores, consumers can find the latest sports clothing and footwear news on the jdsports.it multi-channel platform. Thanks to this system, it will be possible to access a greater variety of products than those present in the shops; in addition, the service is usable through all electronic devices – mobile phones, tablets, PCs, laptops – both through the website and the App available for iOS and Android.

Italy Puma Kids T-Shirt
Italy Puma Kids T-Shirt

On JD Sports
JD Sports was founded in 1981 by introducing exclusive collections to the market and becoming the global reference point in the sport fashion field. Quality, cutting-edge brands, trust and style characterize this company born with the aim of being what it is today: a leader in urban style and sport.

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