The ten winners of the competition will win a scholarship of 2,500 euro and 1 year of artistic career tailored to their characteristics by Massimo Cotto, as well as a personal brand development with KNTNR.
P.Rew.: Guitar Press Office
KNTNR is the name of the new project in support of Italian talent led by Katia Simionato, CEO of the start-up, alongside Christian Nucibella, CEO & Founder of FiloBlu. The special initiative has the mission of creating sustainable projects, which put the creativity of talents and artists at the center through an innovative approach, strengthening the truest and most authentic bond with one’s community.
In fact, limited editions will be created ad hoc, supervised and guided by Katia, Nucibella’s partner, thanks to her experience in the Italian product and commercial area.
The idea is part of a moment of post-pandemic ferment, which is immediately arousing enormous interest in a context of creative and entrepreneurial rebirth, precisely because it is based on the freedom to express oneself. Without limits, overcoming the values and stylistic impositions dictated by brands.
How Tomorrow KNTNR works
The first step of reality will be the Tomorrow KNTNR contest, whose first phase will take place from 10 July to 25 September. Participants will be able to upload their original to a platform; the selection process will be supervised by Massimo Cotto of Virgin Radio, as a judge together with the KNTNR team. The deejay boasts 20 years of experience at Radiorai, four of which as artistic director of Radiouno, then Radio 24 and Capital; he is also the writer of 71 books signed by him, a professional journalist for magazines such as the American Billboard and the German Howl and a theater storyteller with the recent debut of Decamerock.
Cotto is also a television author and president of artistic commissions for young talents: he led Sanremolab and Area Sanremo for a decade and the jury of the May Day in Rome for three years.
On September 26, on the occasion of a special event during Milano Moda Donna, the fifty finalists selected, ten from the voting public through the tomorrow.kntnr.com platform and forty selected by the jury, will have the opportunity to perform live, in streaming or to see the own performance projected during the evening.
The ten winners of the competition, announced on October 26, will win a scholarship of 2,500 euros and 1 year of artistic career with Massimo Cotto. To participate in the initiative and get more information tomorrow.kntnr.com.
“Tomorrow KNTNR is an artistic paradox because it is the first contest-no contest in history where there will be many winners. What we want is to ensure a showcase for young talents, who will be free to express themselves: no maximum length of the piece, no genre restrictions, no artistic limits. Visibility is meant to be a springboard, the scholarship is a sling shot to help children live off music”said Massimo Cotto, writer, journalist and Deejay of Virgin Radio.