P.Rew.: Bertelli Pigola Press Office
Biagiotti Group announces the launch of the new Laura Biagiotti Love collection dedicated to the young fans of the brand and produced and distributed under license by Zero & Company.
The primary objective of the partnership between the two companies is the distribution of the Laura Biagiotti Love collection on international markets in the child and teenager fashion segment 0-16 years. The preview will be released for Fall Winter 2021/22.
Laura Biagiotti has always been a reference in the world of children for the quality and innovation expressed with the collections. The new Laura Biagiotti Love line is a direct emanation of prêt-à-porter: the brand’s DNA is elaborated with graphics, fabrics, yarns and shapes that create new connections.
Lavinia Biagiotti Cigna declares: “The Laura Biagiotti Love collection introduces a careful and generous osmosis of the wardrobe between generations, embellished with that enzyme of freshness, research and imagination typical of the brand. We decided to call it Love so that young and very young girls can find a joyful passion in fashion, made up of respect, responsibility and education in the taste for beauty. “