P.Rew.: Gioshi srl.
YNOT?, a brand with a long family tradition, capable of offering a wide range of proposals, continuously renewed, young and distinctive, presents an Fall Winter 2021/22 collection that embodies the beauties of Autumn Winter.
Novelty and unique style hazards are the keywords of the Fall Winter 2021/22 new collection by YNOT ?: clean lines, structured shapes and colors ranging from warmer, wintery tones to brighter ones, with a lively and urban character.
The Fall Winter 2021/22 new collection is a journey through time to distant destinations, which celebrates women and their desire for freedom; an intertwining of different styles that know how to find the perfect combination for urban looks, original and with a strong character. The collection tells the uniqueness and individuality through the creativity that has always distinguished the brand.The Yes Bag line will also dominate next season, which explores Italian and international cities, representing them through snapshots with a romantic, delicate flavor and iconic details. Perfect collection for those who love to express themselves in a distinctive way and tell themselves in an original way.
Multiple lines then complete the collection, marking its novelties and changes: bold and modern prints, applications and studs enrich the YNOT? giving life to functional and unique accessories. In fact, the Brand rewards classic shapes embellished and enlivened by ultra-modern rock glam details, such as gold and silver metal inserts, two-tone or color block prints, which create bold chromatic games giving the products a decisive and current allure.An essential collection, in lines and models, able to satisfy the needs of versatility and glamor. A collection designed to tell the story of the woman who wears them and to interpret with her the many roles chosen every day, from the most elegant to the most casual and ironic.
Currently the brand, which has a single-brand store in the center of Milan (Via San Raffaele 3), has inaugurated a new store in the Oriocenter Shopping Center in 2020, an important milestone in terms of image and positioning. The new opening represented a wave of recovery and confidence in the future and is part of a corporate relaunch strategy that aims to open up new horizons on the domestic market.