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Giulia Salemi: face of the Primadonna Collection Fall Winter 2021/22 campaign

Giulia Salemi: face of the Primadonna Collection Fall Winter 2021/22 campaign

Giulia Salemi: a true Primadonna can be recognized by her style. The campaign for the new Fall Winter 2021/22 collection of the Italian brand is starting

P.Rew.: Studio Re Public Relations
Primadonna Collection presents the new campaign for the Autumn Winter collection, in which the maximum of glamor blends with accessible fashion: the face of the collection is Giulia Salemi, rising star of the Italian television and social scene.



28-year-old showgirl and influencer of Persian origins, Giulia Salemi embodies a contemporary and multi-ethnic beauty. Her fresh style, but at the same time sensual, perfectly represents the spirit of the Apulian brand, created in 2006 by Valerio Tatarella. The determination and the proud character – which distinguish her – represent the vocation of the prima donna to whom the creations of the brand are destined.

Giulia Salemi: face of the Primadonna Collection Fall Winter 2021/22 campaign
Giulia Salemi: face of the Primadonna Collection Fall Winter 2021/22 campaign

Giulia Salemi is a source of inspiration for millions of Italians, especially thanks to her daily commitment to promoting the concepts of girl power and body positivity – and has always been attentive to social causes.

The first shot of Giulia Salemi incorporates the iconic color of the collection: red. In the foreground, the crossed legs of a self-confident prima donna. Sitting in an elegant armchair as only a Queen of Hearts can do, she captivates with a profound gaze that is not afraid of any comparison. Not surprisingly, the place of honor in the photographic composition falls on Giulia Salemi’s very delicate instep highlighted by the red décolleté, the stylistic signature of the Apulian brand.



The trend of the season will see alternating overknee boots, combat boots, Chelsea boots and ankle boots. Obviously without giving up the inevitable décolleté. The strong point of the collection will be footwear and accessories capable of expressing the maximum of style but at the same time suitable to be worn all day long.

The new Primadonna Collection is a true feast of shapes and colors. An overabundance of brilliant colors overwhelms the senses and symbolizes an inner strength eager to enter life. Optimism shines in the sparkling details and the entire collection is proposed as a real fashion therapy aimed at animating that ancient game called seduction.


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