P.Rew.: Attila&Co.
Beatrice .b explores the visual impulses of American pop art
combining its exuberant colors and its strong ironic vein with extra-urban, natural and relaxed elements. The Spring Summer 2022 collection thus becomes a hymn to visual euphoria and the need for liberation, healthy irreverence and the joy of living.
In this new perspective made up of contaminations, research and lightness, everyone can find a part of themselves and, at the same time, make their own completely new sensations and points of view.
The collection unfolds through heterogeneous palettes, leaving full freedom in the mix of colors and textures. Mango, bubble pink, matcha green and Antilles blue are the four accents that outline the decisive soul of the collection.
To these are added white, natural and black, three timeless shades. The color is designed to energize the more classic shades or to create irreverent mixes. The collection is based on precise silhouettes: deconstructed, large and light volumes leave the body free to move without constraints.
The fabrics chosen are the result of research based on sustainability and quality: recycled cottons and linens, biodegradable organic hemp and bamboo fiber are just some of the innovative fibers that make up the collection.
The processes are linked to craftsmanship, renewing the technique of crochet and handmade embroidery, always keeping the attention on the pleats alive, a manual technique that has always embellished the dresses of beatrice .b.
This sensitivity linked to nature and an aesthetic based on the beauty of unique elements because they are handmade is combined with chromatic euphoria, becoming a real antidote, an invitation to optimism and lightness.
The graphics also follow this approach, celebrating creativity and pushing for experimentation. The monochrome prints are inspired by Andy Warhol’s style of illustration, while those with macro and hyper colored subjects derive from the concept of screen printing and repetition layers. However, there is no shortage of archive prints chosen for their timeless allure and their soft and gentle colors.
