Toys Center brings a special Carnival to life.
P.Rew.: Toys Center – Cantiere di Comunicazione
Here comes #cARTnevale, the guide to creating costumes and accessories in an enchanted setting with the art & craft technique and reuse.
Desire for adventure and fun. So the gaze immediately flies towards Carnival, one of the most magical moments of the year for all the children to whom Toys Center has decided to dedicate not only a catalog but also a creative content. Thus was born the #cartnevale, a booklet that guides you in the creation, with the art & craft technique, of wonderful sets and accessories to make your costumes even more special, a guide to give vent to the imagination and manual skills of young readers.
And what better combination than the one between Toys Center and Gardaland, two places where fantasy becomes reality, to give shape to the enchanting photographic set? In the magical setting of the number one amusement park in Italy – between wild west settings in the Rio Bravo area and magical farms in Fantasy Kingdom – the craftsman Lori and a team of children have created 7 creations – including the pirate chest , the tent of the Indians or the castle of fantasies – made with recycled materials such as buttons, socks or broomstick and a lot of imagination.
Little readers will be able to reproduce them and bring their game to life, transforming themselves into cowboys, astronauts, princesses, chefs and much more. And for each job a QR code that refers to the video tutorial, to follow the master in action step by step with his little helpers.
For those who want to try and show their creation on social channels, there is the dedicated hashtag #cartnevale: a fun way to unite over distances and continue dreaming together.
From Toys Center, together with the creative booklet and the catalog dedicated to Carnival, there is a wide range of costumes and accessories for the disguise of the whole family, adults and children: from timeless princesses, to animals, from different professions to the magical world of superheroes, passing through everything that the imagination suggests.
Toys Center, was born in the 90s and is today the leader in Italy in the toy market. Over the years it has developed a format at the service of the family, with an increasingly enriched range of products, which has extended from toys to childcare, passing through textiles, in increasingly important spaces. With its 130 stores it is part of Prénatal Retail Group, together with Prénatal, Bimbostore and King Jouet.