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Aurela Hoxha founded her eponymous lingerie brand in 2013. Her strong passion for following fashion trends led the designer to create her own brand, designing a lingerie line that reflected her personal style, which today it includes lingerie, beachwear and apparel and that stands out thanks to its design inspired by the fashion of the 80s.
From the beginning, the designer declared that she would never use fur of animal origin in her collections. At the moment Aurela’s creations are distributed in 8 boutiques between Albania and Spain, and can be purchased worldwide through e-commerce.
“I chose to show in Paris because everyone identifies this city as the capital of fashion, and in the same way as the city of love, these two aspects perfectly respect the image of my collection” – said the designer.
