Bata Spring Summer Campaign 2022 | I Feel: the shoes to feel good about yourself and with Bata
P. Rew.: Guitar Press Office
The I Feel by Bata campaign continues, which after the success of the Fall Winter 2021 season, the brand has decided to create a new adv campaign for the Spring Summer 2022 that tells the easy-to-wear spirit of the new collection.
The evocative shooting was made in the sunny setting of Miami, where all the models for men and women are placed within everyday scenes in which a comfy-chic mood always prevails.
Among the sunny beaches, in the shade of its palm trees, in ceremony locations or on city streets, there is always a model of Bata shoes suitable for the occasion. In fact, the collection wants to respond to the need to wear stylish and trendy footwear without ever giving up comfort and well-being at any time of the day or occasion of use, so that everyone can “feel good about themselves and with Bata” .
The collection is divided into drops, so as to better divide the types of footwear based on the peculiarities of the season and the first launch will take place on March 31 with I Feel Free which includes models suitable for everyday life, work and leisure, ranging between open-toe sandals with a square base in suede with a country chic flavor for the female universe and desert boots in earthy colors for men; between mid-April and May the I Feel Stylish drop will then be launched which will inaugurate the period of ceremonies, and therefore of the most elegant occasions of use with different types of women’s sandals with high heels, stiletto, embellished and varied in style, and a variety of casual chic moccasins in natural tones for the men’s proposal.
To follow, I Feel Joyful will unveil a pre-summer collection that is the perfect synthesis of footwear for the warm but very comfortable season, with platform sandals, wedges or flat shoes for the woman who loves to travel and boat shoes for the man who does not. renounces style even during leisure. Finally, from June, the last drop will arrive, I Feel Summer, which will include all the flat models, precious, shiny low sandals, with particular chains or processes to embellish the looks and a proposal of espradillas, moccasins in rope and canvas for the for a trendy touch in seaside resorts, on a boat or on the beach.
Bata new sneackers collection and the limited edition of sweatshirts
The footwear retailer is preparing for spring with many novelties and highlights the new sneakers collections that look like this: we are Wedgy, Knitty, Runny and Flatty, the sneakers protagonists of the Spring Summer 2022 collection.
Bata is ready to tread the metropolitan catwalks with versatility, resourcefulness and style. These are in fact the key ingredients of the new Spring Summer 2022 collection by the footwear retailer, who chooses to communicate their spring vibes with the first Sneakers. Choose us we will surprise you “and obviously with many other new entries from the most important sporty shoes brands.
To pay homage to the different needs and ways of being of the modern woman, the real ambassadors of spring are the news of the Bata brand, four streetwear products with neutral shades that are centered in the heart of trends.
They are the hero models: Wedgy, glam and comfortable raised shoe, characterized by laces, side zip and a slightly raised sole that slims the silhouette of the wearer. Knitty, easy, comfortable and enveloping and enriched with elegant rhinestones with a bling bling effect.
The spearhead of the collection is Flatty: iconic, eclectic and refined, made unique by the floral motif with a delicate platinum pearl. Last but not least, Runny, sporty, light and fashion. This latest hero model is colored in pale pink shades with a pearlescent perforated upper with a feminine touch.
To celebrate the summer, the campaign aims to celebrate the desire for freedom and universal well-being, combining heritage and contemporaneity, without ever forgetting the comfort and needs of its customers.The arrival of spring also holds a warm and wonderful surprise.
With a minimum purchase of 89 euros including a sneaker, the retailer in fact pampers its customer further, giving him a Bata sweatshirt, a limited version Hoody available in different trendy colors for him and her, with minimal logo, glitter or fluo. For a total look ready to surprise and conquer with street style strokes.