P. Rew.: Gargiulo&Polici Communication
The young and talented Fashion Designer Eleonora Cicchetti – who with her brand Eleonora Cicchetti Collection has made the battle of body positivity her own, relaunching a new concept of inclusive fashion – presents her new collection.
Remaining consistent with her own stylistic code, the Designer has created a capsule collection made of soft corsets with a sweetheart neckline, soft and elegant sleeves, wide shoulders and a marked waistline.
In the wake of the famous motto “More is More and Less is Bored“, the brand winks at the romantic fashion of the 1830s, breaking the classic stylistic features of fashion to become a true manifesto of a new, more inclusive femininity , royal and feminist.
This time, however, the Designer has opted for more dynamic looks that play with the boundaries of casual chic and that with a game of mix and match can dress for any occasion. For this reason, for the first time we find more sporty items such as jeans which, thanks to the refined finishes and attention to detail such as the inevitable logo embroidered on the back pocket, adapt to every need.
Not only. This outfit manages to enhance any silhouette thanks to the soft and elastic lines that adapt perfectly to any shape. A choice that is also representative of the brand’s ecological turnaround which thus presents a more targeted but smaller selection of items that are easily interchangeable with each other.
The choice of fabrics is also indicative in this sense. Faux leather is also added to the shaved wool in Pied de Poule, to draw attention to green issues and raise awareness in the fashion industry towards a necessary change in eco-sustainability.
To mark a phase of caesura in the short but incisive path of the Designer, there is also the introduction of intimate garments such as the babydoll, the first made by the brand that heralds an imminent launch of an underwear collection.
“With the arrival of the new Release I wanted to give value to everyday femininity, with lines that are always soft and rich in details but also with a sportier touch.
Acceptance is the key word of beauty and fashion itself. Accepting one’s ‘imperfections’ and valuing our qualities makes us free, real. And this, even today, is very scary.
I then chose to also focus on the interchangeability and versatility of the garments, to give an ever greater push to a fashion that, today more than ever, needs to be greener.
I wanted to give voice to the world of tailoring and so-called ‘slow fashion’, breaking the chain of mass production and excess production, always going against a Fast Fashion that is no longer sustainable “. (Eleonora Cicchetti)