Home>News>Lingerie>Pompea presents the first underwear collection in the world that comes from the recycling of tires at the end of their life
Pompea intimo Blufibre Donna/Woman

Pompea presents the first underwear collection in the world that comes from the recycling of tires at the end of their life

P.Rew.: 5.20 Communicazione
An essential set produced with Blufibre, the new eco-friendly fiber by ContiFibre
Pompea launches the first underwear collection made with the innovative eco-friendly and Made in Italy fiber Blufibre, obtained through the re-evaluation of post-consumer waste that has reached the end of its life, such as discarded tires.

Pompea intimo Blufibre Donna/Woman - Uomo/Man
Pompea intimo Blufibre Donna/Woman – Uomo/Man

The proposal with a green heart is called Blufibre and takes its name from the yarn itself with which it is made. This certified fiber contributes to CO2 savings as well as allowing to reduce the use of non-renewable fossil sources (by re-evaluating plastic waste that are transformed into ecological products), and is fully in line with upcycling logic.

Blufibre is the first underwear capsule launched by Pompea in 2022 and develops a line of underwear for men, women and curvy in LYCRA ADAPTIV, which allows you to adapt to the natural silhouette without constrictions, ensuring maximum freedom of movement by focusing everything on the new claim of the company: The Real Comfort.

Pompea intimo Blufibre Donna/Woman
Pompea intimo Blufibre Donna/Woman

For men, a slip and boxer shorts available in black, deep blue and gray. For women brassiere and culottes and for curvy women, a brassiere with extra support and two briefs, one of which with a high waist, in three color variations: a classic black, a soft blue and an orchid purple.

In addition to the commitment to the green direction that the company has shown with the launch of Blufibre, Pompea has long since set new goals in terms of a business that respects the environment.

Pompea intimo Blufibre Donna/Woman
Pompea intimo Blufibre Donna/Woman

Over the last two years, the brand has promoted a personal vision of sustainability by promoting the vision of a new “zero-kilometer underwear”, a “passport” (which identifies a sustainability score and accompanies each product) and uses only interactive packaging with QR code, environmentally friendly / recycled plastics.

In fact, Pompea has been moving for some time in the name of full traceability and, in the near future, full recyclability of textile fibers. Starting from spring, the entire Group, Italy and abroad, will be evaluated according to GRS standards.

Blufibre is the latest proposal with the green heart of Pompea and the first underwear collection in the world made with the innovative eco-friendly and Made in Italy fiber of the same name, obtained through the re-evaluation of post-consumer waste at the end of its life such as tires. discarded (in Europe alone, every year, 1.37 million tons of tires, 40% are not yet recycled).

The new eco-sustainable yarn was born from the encounter between BASF’s ChemCycling recycling project and the textile skills of the Italian company Contifibre.

 

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