Ana Mena‘s third capsule collection, created exclusively with Puma for AW LAB, is designed to celebrate the summer with relaxing but definitely intoxicating nuances.
The inspiration is the dream, with small abstract logo prints, pastel colors and unexpected contrasts to create imaginary universes so real that you see the world from a different perspective. An aesthetic nuanced between the real and the unreal. To lighten and change perspective.
The protagonist of the collection and the campaign is Ana Mena, the ambassador of the Global Sports Brand for Spain and Italy. The 25-year-old Spanish singer and actress embodies Puma’s values such as courage, determination, joy and consistency as well as being a true dreamer, an empathic and creative woman loved for her energy.
The new Ana Mena x AW LAB line reflects Ana Mena’s style and is ready to be worn on hot summer days. The soft shades, in particular pink, have become a new classic in recent seasons, from business wear to athletic wear, allowing you to create original looks, and give a feminine touch suitable for all occasions. T-shirts and shorts and one of the brand’s most popular sneakers are the key products protagonists of the new special pack.
The color palette of the line is based on Puma Rosine and Puma Pristine and has the holographic effect logo print that decorates the new Paradise Oversized Tee in single jersey, with a short cut and an oversized fit that goes perfectly with denim and shorts, the Paradise Tee in single jersey, tight fit and the Paradise 4 ”Shorts in single jersey, with a wide fit, with adjustable elastic waist with drawstring for maximum comfort on the hottest summer days.
The Ana Mena x AW LAB capsule includes one of Puma’s most popular women’s sneakers, characterized by new elements in line with the aesthetic of the collection, the Mayze. Created for those who love the spotlight, on stage and off it has an eye-catching platform sole that allows you to have a perfect height to take it on stage and a style suitable for any look.
Mayze is inspired by the Puma archive and contemporary styles. Her design features a stacked midsole, derby construction, TPU detail, and heel tab. While the upper is a combination of the leather construction of the classic Puma models.
The new Ana Mena x AW LAB capsule collection is part of Puma’s lei She Moves Us platform which highlights some of its best female ambassadors to celebrate women who have promoted culture and sport and inspire other women around the world .
The new Ana Mena x AW LAB capsule collection is available, starting today, exclusively in the AW LAB stores and online at aw-lab.com