Côté Rive Gauche: For the first time, the only international project dedicated to the promotion of oriental Haute Couture born from the creative mind of Hind Joudar has arrived in the historic Parisian artistic milieu.
P.Rew. Guitar Press Office – photo by Bertrand Defila Photography
Oriental Fashion Show arrives for the first time, after 18 years, in Paris on the Left Bank, choosing as its setting the Hotel de l’Industrie in place Saint Germain dès Près, the historic seat of the Société d’Encouragement and legendary place for the development of French Industry, founded by Napoleon Bonaparte to support national excellence.
The chic, bohemian côté with whispered elegance of the Saint Germain district has always been one of the objectives of the Oriental Fashion Show, but the times, up to now, were not propitious for letting an audience accustomed to glories discover this sophisticated side of Paris. of the Parisian palaces of the Right Bank.
The essence devoted to the art of the Left Bank, with its iconic cafes, such as Les Deux Magots and the Café de Flore, and the most emblematic characters who have always represented it in the imagination (such as Jean Paul Sartre, Simone de Beauvoir, George Gershwin, Pablo Picasso, Jean Cocteau), are precious assets that qualify and amplify its peculiar atmosphere.
On the occasion of the Parisian fashion week dedicated to Haute Couture, the Oriental Fashion Show presented, on Sunday 3 July, 4 stylists whose work combines elegance with excellence to meet the needs of a long French tradition devoted to luxury. regardless of the origin of its creators. The Oriental Fashion Show, in fact, follows its distinctive philosophy of satisfying the typically French needs of excellence while continuing, at the same time, to act as a bridge between the cultures of the world.
About the Oriental Fashion Show
After numerous editions in the most prestigious Parisian palaces first and then abroad – Doha, Kuwait, Dubai, Milan, Baku, London, Marrakech -, the Oriental Fashion Show returns to the capital of fashion to enhance all the exceptional riches that represent the Art and the many facets of fashion.
An important opportunity to discover four designers from Egypt, Lebanon, Holland and Morocco. An appointment in which not only the new collections will be shown but where the main vocation of an international project will be reaffirmed which, since its origins, aims to create a fashion in which luxury and culture blend seamlessly and which, its 18 years of experience, continues to act as a privileged incubator in which to discover new designers and lead them towards a future of success.
The protagonists of the Oriental Fashion Show in July were: Hany El Behairy (Egypt), Fatima Zohra Idrissi (Morocco), Bernard Jabbour (Lebanon), Addy Van Den Krommenacker (Holland).
Hany El Behairy
Hany El Behairy is to Arab fashion as Oum Kalthoum to song, that is, placing himself as a true icon of oriental culture. Hany El Behairy is undoubtedly one of the most emblematic figures of the Oriental Fashion Show since 2010 and her collections, expected at each new edition of the event, enchant Paris. Passionate about fashion since adolescence, Hany undertook a training in fashion design and immediately distinguished himself for his ultra-glamorous style creations loved by the most important personalities of the Middle East through which the designer told the story of Egypt and its splendor.
His signature combines creativity and tradition highlighting all the savoir faire that characterizes his maison. In a splendid combination of meticulousness and delicacy, Hany’s work makes the Land of the Pyramids shine with a thousand lights. A creator deeply tied to his Egyptian origins which highlights in each of his creations, that he has never ceased to excite and surprise for over 25 years. His new collection, called “Harmony”, celebrates the union between an oriental-style know-how with the needs of French excellence.
Stylist and fashion consultant, recognized worldwide for the innovative and avant-garde design of his extraordinarily inspired collections, his success grows season after season.
Bernard Jabbour is a consultant and tutor for famous television programs such as Project Runway and Fashion Star Middle East; artistic director and stylist for Arab Idol, Star Academy and Miss Liban; protagonist of the TV channels of the MBC group, LBC, Dubai TV …
For Bernard Jabbour, a dress must tell a story and, like a work painted on a woman’s body, it must be in perfect harmony with her image. Paying homage to eternal female beauty, the designer allows women to wear clothes that are able to reflect their personality. His atelier is the place where the fusion of the finest, most luxurious and most enveloping materials is achieved with creativity and savoir faire. Innovation and tradition come together under the banner of excellence and creativity to offer a unique experience to an extremely demanding clientele.
Fatima Zohra Filali Idrissi
Originally from Fès, Morocco, Fatima Zohra studied management and communication and then worked in the design and textiles sector. After a long experience, she discovered her new passion for fashion and decided to indulge it by opening her atelier dedicated to traditional Moroccan clothing. Her style is unique and majestic, capable as it is of combining modernity and elegance with typical and exclusive fabrics in which harmonious lines come to life from the essence of velvets and silks to create a sober and decidedly refined ensemble.
Thanks to her original hand, the talented Fatima-Zohra has been able to give the Moroccan style a completely different perspective by creating precious and exclusive dresses. Fatima-Zohra chose the Oriental Fashion Show to make its first appearance on the international fashion scene and has become a reference point in Morocco and around the world for the traditional Moroccan caftan. With her creations she dresses celebrities, princesses and women from all over the world.
Addy van den Krommenacker
Iconic designer from the Netherlands, Addy van den Krommenacker, as a child, designed princely dresses on the kitchen table in a dream that has come true as she dresses the royal family today. Addy’s fame experienced a dazzling rise on an international level first, in 2007, when in Altaroma, she presented her couture proposal and then after showing her collection during the finale of the popular TV show America’s Next Top Model, aired in over 140 countries in the world.
Addy’s evening dresses are often worn on red carpets around the world by the most famous stars and when, in 2001, she officially debuted her couture line, the designer also got the front page of the Dutch Telegraph. The following year he presented his first ready-to-wear collection in Milan which not only aroused interest in his creations but which also earned him recognition for “the best foreign contribution”. Later she showed it all over Europe, from Belgium to Budapest, as well as in Marrakech together with the Oriental Fashion Show.