P.Rew.: Studio Re Media Relations
Laura Chiatti, face of the Laura Biagiotti Forever and Forever Gold For Her fragrances, took part in the Laura Biagiotti Spring Summer 2023 fashion show, staged in the splendid setting of Piazza del Campidoglio in Rome.
The beautiful Italian actress wore a splendid gold rebrodé lace dress, embellished with a bright flower embroidery in gold maxi-sequins, and the Laura Biagiotti Forever Gold For Her perfume, the new chapter of the Forever fragrance, which tells of infinite capacity to love women, of which he is a world testimonial.
Enclosed in a bottle that reproduces the symbol of infinity vertically, Forever Gold For Her, she belongs to the white floriental olfactory family and has the enveloping sensuality of a ray of sunshine on the skin. Her top notes open with the spicy freshness of Madagascar ginger oil, enhanced by the luminous sweetness of currant nigrum buds and the fruity opulence of plum.
The heart notes incorporate the hypnotic aroma of ylang ylang with the powerful sensuality of tuberose and jasmine. Finally, in the base notes the woody notes of sandalwood are enhanced by the white heat of vanilla while the unfathomable depth of amber conveys the sense of infinity.
Forever Gold For Her is a fragrance dedicated to the energy of contemporary femininity, told in the new advertising campaign of which Laura Chiatti is the protagonist.
Set in the wonderful Hall of tapestries frescoed by Tiepolo in Palazzo Clerici in Milan, the main scene of the film sees the actress grab and spray a cloud of perfume on the décolleté, suddenly filling the room with light. The woman turns and walks majestically towards whoever she looks at. Behind her, thanks to a large production with 3D special effects, the chandeliers explode making drops of light fall. It is a suggestive and evocative scene, which symbolizes the ‘explosive’ power of femininity.
The visual portrays the actress leaning on the eighteenth-century shelf under a mirror that reflects the gold of the tapestry hall of Palazzo Clerici. The woman dressed in gold emanates the same warm luminosity warm stuccoes in gold leaf.