Runflex 500 signs licence agreement with Fiat for the Spring Summer 2023 season and launches Runflex 500
Fessura has signed a licensing agreement with Fiat for the production and distribution of the “Fessura x Nuova500” Capsule Collection. Bespoke textures, details and new colours inspired by the livery of the Turin icon are just some of the features that will enhance this unique project.
Runflex 500 is an activewear project for running and leisure created to offer new sensations of movement thanks to a patented system that lightens the stride and releases energy while walking.
The system includes 4 pads made of XL Extralight, the innovative super-light, flexible and shock-absorbing technology of the Finproject S.p.A. group, which for this special collaboration has proposed a new generation Bio Circular Attributed Compound.
Organix 3.0 is obtained through the use of circular bio raw materials from agricultural and forestry waste or the biodegradable fraction of urban and industrial waste. This green aspect also contributes to making Runflex 500 one of the most advanced Sneakers on the market.
The launch of the Capsule will be at the Pitti Uomo in Florence on 14/17 June 2022 while its distribution is scheduled to start in February 2023. The products will be available in Flagship stores, in the numerous multi-brand boutiques, in the e-commerce platform www.fessura.com, up to the Pop-up channel in collaboration with national and international chains.
For Fessura, this is a key business development project in the expansion strategy that follows the capital increase that saw the Azimut group and other international partners join the company.
“This collaboration sums up our shared values of technological innovation, style and respect for the environment, and the Energy in motion slogan represents all its strength,” said Andrea Vecchiola, General Manager and Founder of Fessura.”
P.Rew.: Fessura Press Office